Brand identity design process

A brand book that keeps everything consistent.

A complete brand identity document — logo rules, colour palette, typography, tone of voice — so your visual identity stays consistent across every touchpoint.

Everything in your brand book

What you get

Logo Usage Rules

Clear space, minimum sizes, placement dos and don’ts, approved colour variations.

Colour Palette

Primary, secondary, and accent colours with HEX, RGB, and CMYK values plus accessible contrast pairings.

Typography

Heading and body typefaces, sizing scale, weight hierarchy, and line-height guidelines.

Tone of Voice

How your brand sounds in writing — personality traits, vocabulary preferences, and real examples.

Visual identity system with colour palette and typography

Visual Identity

Your complete visual system documented

Every visual element of your brand — from logo lockups to spacing rules — defined in one place. No more guessing how things should look.

Brand messaging framework and tone of voice

Brand Messaging

Mission, vision, and value propositions

Your brand is more than visuals. We define how your business talks about itself — from elevator pitches to website copy.

Brand application across digital and print materials

Application Guidelines

How the brand appears in the real world

Rules for applying your brand across every channel — so your social posts, emails, and printed materials all look like they came from the same company.

Brand guidelines document and handover package

Handover Package

Everything you need to use and share the brand

You get more than a PDF. We deliver editable source files, logo packages, and font files — everything your team or future designers need to stay on-brand.

How it works

Three steps to a finished brand book.

01

Inquiry

Tell us about your business, existing brand assets, and what you’re looking for.

02

Scoping & quote

We scope via email — no calls. Fixed-price quote within 2 business days.

03

Delivery

Pay 50% deposit. Brand book delivered in 1–2 weeks, with 2 rounds of revisions.

FAQ

Common questions about brand guidelines

€1,500–€2,500 depending on scope. Includes 2 rounds of revisions.

How much do brand guidelines cost?

€1,500–€2,500 depending on scope. Includes 2 rounds of revisions.

How long does it take?

1–2 weeks from deposit to delivery.

Do you design logos too?

Yes. Logo design can be included in the brand guidelines project or quoted separately.

What if I already have a logo?

We work with your existing logo and build the brand system around it.

Can you apply the brand to my website?

Absolutely. Most brand guideline clients also commission a website redesign. See our Website Design service.

Ready to stop juggling vendors?

Pick a plan that fits your business today. Every price is on the website, every feature is listed, and you can start without a single sales call.